Wind Mobile Selects Multiplied Media's Poynt as 
Location-Based Search App for Blackberry Smartphone 
Customers

TORONTO, ONTARIO and CALGARY, ALBERTA--(Marketwire - Aug. 17, 2010) - 
Multiplied Media Corporation (TSX VENTURE:MMC), a leading provider of 
mobile local search services, is pleased to announce that WIND Mobile, 
provider of next-generation wireless services in Canada, will provide a 
preloaded icon for the award-winning Poynt mobile local search application 
on subscribers' BlackBerry(R) smartphones.

Poynt is a convenient and timesaving GPS-enabled application that connects 
consumers to local businesses, people, restaurants and movie theaters at 
the moment they want to buy or acquire products or services. Poynt gives 
consumers the ability to move beyond discovery of their local area to view 
movie trailers and showtimes, book dining reservations, view directions on 
a map, click-to-call the business or view their website. 

"We are delighted to be working with WIND Mobile to provide Poynt to their 
user base," said Andrew Osis, CEO of Multiplied Media. "WIND Mobile's 
philosophy of engaging their users in conversation to develop their product 
line and network closely aligns with our own philosophy of working with our 
users to provide a compelling, feature-rich application that delivers 
information when and where they need it. We're looking forward to growing 
this relationship as WIND Mobile grows in the Canadian marketplace and 
beyond."

"Our subscribers seek the best solutions on the market and Poynt is a 
leading location-based application for BlackBerry smartphones," said Scott 
Campbell, Chief Marketing Officer of WIND Mobile. "Providing easy access to 
Poynt for our BlackBerry subscribers is another example of how we not only 
listen to customers' suggestions, but act on them."

Poynt is seamlessly integrated with the BlackBerry(R) user experience, 
allowing users to add searched addresses to their BlackBerry(R) Contacts, 
schedule and add events to the BlackBerry(R) Calendar and even invite 
address book contacts to events. Poynt also shows users how to get to a 
selected location utilizing BlackBerry(R) Maps or Google Maps Mobile.

Poynt is also available on BlackBerry App World(TM) or via Over the Air 
download at m.poynt.com from the BlackBerry(R) Browser to BlackBerry 
smartphone owners in Canada, the United States, Germany, the United 
Kingdom, Italy, France and Spain. 

About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates mobile 
applications that enhance the consumers' ability to connect with the people 
and businesses most important to them. Their multi-award-winning 
application Poynt (www.poynt.com) is a mobile local search service 
available over BlackBerry smartphones, iPhone and iPod Touch as well as 
Android devices. Through agreements with directory and vertical content 
providers in Canada, the United States and Europe, Poynt simplifies finding 
and connecting with businesses, retailers and events wherever and whenever 
it is most convenient for the consumer. The MyInboxNow offering enables 
low-end feature phones to behave like smartphones for email access. 
MyInboxNow is available to mobile operators as a private label solution. 
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX 
Venture Exchange under the symbol MMC.

About WIND Mobile and Globalive Holdings 

WIND Mobile provides voice, text and data services to Canadians on a 
next-generation wireless network and is committed to offering a level of 
wireless service presently not available in Canada. WIND Mobile is built on 
actual conversations that are happening with Canadians who are passionate 
about wireless and creating a better mobile offering nationally. For more 
information, please visit: www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in 
Canada and internationally to the consumer, business and hospitality 
markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, 
Canopco and Globalive Carrier Services. For more information, please visit: 
www.globalive.com.

Forward Looking Statement 

This news release contains forward-looking statements relating to adding a 
pre-loaded Poynt icon to WIND Mobile BlackBerry smartphones. Such 
forward-looking statements are subject to important risks, uncertainties 
and assumptions. The results or events predicated in these forward-looking 
statements may differ materially from actual results or events. As a 
result, you are cautioned not to place undue reliance on these 
forward-looking statements.

These forward-looking statements are based on certain key assumptions 
regarding, among other things: the ability of the Companies to complete the 
integration of the pre-loaded icon and customer's acceptance and 
willingness to click the Poynt icon. Material risk factors that could cause 
actual results to differ materially from the forward-looking information 
include, but are not limited to: risks that the technology cannot be 
developed as anticipated or that the technology will not function as 
expected, risks that adoption of the technology will be less than 
anticipated; competition in our target markets; management of future growth 
and expansion; the development, implementation and execution of the 
Company's strategic vision; risk of third-party claims of infringement; 
protection of proprietary information; customer acceptance of the Company's 
existing and newly introduced products and fee structures; and the success 
of the Company's brand development efforts; risks associated with strategic 
alliances; reliance on distribution channels; product concentration; need 
to develop new and enhanced products; potential product defects; our 
ability to hire and retain qualified employees and key management 
personnel; and risks associated with changes in domestic and international 
market conditions and the entry into and development of new for the 
Company's products.

The forward-looking statements contained in this press release are made as 
of the date of this press release. Except as required by law, the Company 
disclaims any intention and assumes no obligation to update or revise any 
forward-looking statements, whether as a result of new information, future 
events or otherwise. Additionally, the Company undertakes no obligation to 
comment on expectations of, or statements made by, third parties in respect 
of the proposed private placement financing. 

The BlackBerry and RIM families of related marks, images and symbols are 
the exclusive properties and trademarks of Research In Motion Limited.

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FOR FURTHER INFORMATION PLEASE CONTACT:

FortyThree PR, Inc for Multiplied Media Corporation
Evie Smith
831-401-3175
poynt(at)43pr.com
or
Narrative Advocacy Media for WIND Mobile
Rick Byun
416-644-4124
rick.byun(at)narrativeadvocacy.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as 
that term is defined in the policies of the TSX Venture Exchange) accepts 
responsibility for the adequacy or accuracy of this release.