New Version Also Improves iOS 4 Compatibility, Calendar Integration and the
Ability to Save Favorite Movie Theaters

CALGARY, ALBERTA--(Marketwire - Aug. 3, 2010) - Multiplied Media 
Corporation ("Multiplied" or the "Company")(TSX VENTURE:MMC), a leading 
provider of mobile local search services, today announced the addition of a 
gas price search feature to their free, local search application, Poynt for 
iPhone and iPod Touch. The newly added gas feature searches the user's 
local area for nearby gas stations, as well as locates the best price per 
gallon by grade.

With the new gas feature, Poynt for iPhone users have the benefit of 
choosing whether to view search results by lowest price or by location. 
Users can easily toggle between both options giving them a clear sense of 
the different gas stations in the local area and what the best-offered 
price may be. At the touch of a button users can also quickly pull up a map 
to the selected gas station or access turn-by-turn directions. 

Also included with this update is enhanced iOS 4 compatibility with the 
ability to add events such as restaurant reservations and movie times to 
the iPhone's calendar. Users are also able to save a list of favorite local 
movie theaters in the app, providing even greater convenience when planning 
a night out. 

Poynt connects iPhone users to businesses, movies, retailers, restaurants, 
people, local weather and now provides the user with the added benefit of 
being able to find the best local gas prices. Poynt for iPhone also 
features Poynt 360, a unique augmented reality feature that utilizes the 
iPhone's GPS, compass and camera to display search results as clickable 
tags over a live view of the surrounding environment.

The new version of Poynt for iPhone and iPod Touch is immediately available 
for download from the iTunes App Store: 
http://itunes.apple.com/us/app/poynt/id348780264?mt=8

Poynt is a free application available to iPhone and iPod Touch users in 
Canada and the United States. Poynt is also available for BlackBerry 
smartphones on BlackBerry(R) App World (www.blackberry.com/appworld), for 
Android devices on the Android Market or via Over the Air download at 
m.poynt.com.

About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates mobile 
applications that enhance the consumers' ability to connect with the people 
and businesses most important to them. Their multi-award-winning 
application Poynt (www.poynt.com) is a mobile local search service 
available over BlackBerry smartphones, iPhone and iPod Touch as well as 
Android devices. Through agreements with directory and vertical content 
providers in Canada, the United States and Europe, Poynt simplifies finding 
and connecting with businesses, retailers and events wherever and whenever 
it is most convenient for the consumer. The MyInboxNow offering enables 
low-end feature phones to behave like smartphones for email access. 
MyInboxNow is available to mobile operators as a private label solution. 
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX 
Venture Exchange under the symbol MMC.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in 
the U.S. and other countries.

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FOR FURTHER INFORMATION PLEASE CONTACT:

FortyThree PR, Inc for Multiplied Media Corporation
Evie Smith
831-401-3175
poynt(at)43pr.com
www.multiplied.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as 
that term is defined in the policies of the TSX Venture Exchange) accepts 
responsibility for the adequacy or accuracy of this release.