How you can build your own investment strategy

Making money with your investments is simple. You don’t need an elaborate theory, a complex formula, a degree in economics or a crystal ball. You need an investment strategy. Your own best long term investment strategy.

When George Armstrong founded his company in 1941 he offered Canadians one asset that hadn’t existed before. He examined Canadian stocks from a Canadian point of view. Until then, facts on Canadian equities were sparse.

And, wrote George, the worth of a stock “can only be determined by learning everything you can about the company─its markets, its competitive position in its industry, its history and its prospects for the future. Also, before you buy, you must get the facts.”

What’s more, his strategy of investing was backed with clear advice and specific “buy” and “sell” recommendations that marked out a path for investors to follow.

He also made two important decisions

First he mandated complete independence. As is still the case today, there would be no ties allowed to any brokerage firm or bank. His company’s advice would never raise the least suspicion of self-interest in any of its “buy” and “sell” calls. It would be completely independent.

Second he created The Investment Planning Committee. This group of independent analysts still meets regularly to discuss and make specific “buy”, “sell” and “hold” recommendations. Their faces change, but the committee’s specific and very clear recommendations constitute the most consistently profitable investment strategy and specific advice in Canada.

Today the Armstrong legacy comes to investors every week in the advisory he founded, The Investment Reporter.

In a sense, our Little Book of Investment Knowledge has not only been written by The Investment Reporter‘s Investment Planning Committee but also by the thousands of successful “do-it-yourself investors” who have put that knowledge and advice to work for them. Our Little Book of Investment Knowledge tells some of their stories. It gathers this investment wisdom together in very special detail.

We want to share that knowledge with you and invite you to get your own free copy of our book. To show you some of what you can expect to receive, here’s Chapter One to get you started.

Chapter One: “The knowledge that will set you free”

Making money with your investments is simple. You don’t need an elaborate theory, a complex formula, a degree in economics or a crystal ball.

You need an investment strategy. Your own best long term investment strategy.

All investment strategies begin with knowledge – the knowledge that will set you free from financial worries forever.

This book represents the assembled knowledge of over 70 years of independent investment advice from Canada’s foremost analysts and advisers. They have passed that advice on to investors in the pages of a unique Canadian advisory called The Investment Reporter, founded in 1941, more than 70 years ago, by George Armstrong.

But in a sense this book has also been written by the thousands of successful investors who have put that knowledge and advice to work for them. The “Little Book” tells a few of their stories and gathers all this investment wisdom together in very specific detail you can use for your own profit.

The book spells out a clear, easy-to-follow investment strategy in 10 concise chapters. Here’s just some of what you’ll discover in the following pages:

■    How many stocks you need in a well-balanced portfolio.
■    How three model portfolios will help you plan your own investments.
■    When to buy, when to hold — and when to sell.
■    Which three basic indicators will tell you which stocks are the best prospects for long-term growth and profit.
■    How a basic knowledge of economic trends will help you buy high-quality stocks at bargain prices.
■    How to analyse and manage risk.
■    What’s the easiest way to analyse companies for fun — and lots of profit.
■    How to avoid the six common mistakes made by investors.

There are handy checklists at the end of Chapter Five and Chapter Eight which give you concise summaries of investment knowledge that you can put to work for you right away.

The investment strategy outlined in this book really consists of old-fashioned values that have never gone out of date. Or, more accurately, values that have kept up to date. The same sound thinking that has made money for almost three-quarters of a century can be freshly re-applied to the problems and possibilities of today’s economy — and tomorrow’s.

In the meantime sit back, relax and read about the only “system” of investing that really works.

To get Chapter 2 and your own free copy of The Little Book of Investment Knowledge, go here:

www.investmentreporter.com

 

The Investment Reporter, MPL Communications Inc.
133 Richmond St. W., Toronto, On, M5H 3M8, 1-800-804-8846

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